Articles
| Open Access | DIGITAL TOOLS AND MOBILE APPLICATIONS IN ENHANCING TOURIST GUIDING SERVICES
Narzullaeva Nilufar Sadulla kizi , 3rd year student of Tashkent State University of Oriental StudiesAbstract
The integration of digital tools and mobile applications into tourist guiding services has transformed the way travel experiences are delivered, accessed, and personalized. This article explores how technology enhances tour guiding through real-time information, interactive content, GPS navigation, language support, and user engagement. The role of mobile apps, virtual assistants, augmented reality, and self-guided tours is analyzed in relation to improving service quality, efficiency, and tourist satisfaction. The study emphasizes the need for tour guides and tourism providers to adapt to emerging technologies to remain competitive and relevant in a digitally-driven tourism environment.
Keywords
tourist guiding, mobile applications, digital tools, smart tourism, augmented reality, virtual tours, tourist experience
References
UNWTO. Smart Tourism: Guiding the Future of Travel, 2021
Neuhofer B, Buhalis D, Ladkin A. A Typology of Technology-Enhanced Tourism Experiences. International Journal of Tourism Research, 2014
Tussyadiah IP, Wang D. Tourists’ Attitudes Toward Proactive Smartphone Systems. Journal of Travel Research, 2016
Huang Y, Backman S. Experiencing Virtual Reality in Tourism. Tourism Management Perspectives, 2017
European Travel Commission. Exploring Tourism Applications of Augmented Reality and Virtual Reality, 2020
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This work is licensed under a Creative Commons Attribution 4.0 International License.