Articles
| Open Access | INNOVATIVE PROJECTS IN IMPROVING THE MARKETING ACTIVITIES OF INDUSTRIAL ENTERPRISES
Bazarova Mamlakat Supiyevna , Senior Lecturer of the Asian International UniversityAbstract
This article analyzes the role and importance of innovative projects in improving the marketing activities of industrial enterprises. The impact of modern marketing strategies, digital technologies, artificial intelligence, Big Data, blockchain, and other innovative approaches on industrial enterprises will be studied. Methods for increasing competitiveness and establishing effective communication with clients through the implementation of innovative projects are also highlighted.
Keywords
industrial enterprises, marketing, innovation, digital marketing, artificial intelligence, Big Data, blockchain, customer relations, marketing strategies.
References
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