In the context of global economic integration, an accurate assessment of the export potential of textile enterprises is a strategically important responsibility of each country. The textile industry, as one of the oldest and most strategically important sectors of the world economy, accounts for a significant portion of global trade turnover. This sector not only has the potential to create large jobs, but is also an important source of foreign exchange earnings for many developing countries. In particular, countries in the Asian region, including China, India, Bangladesh, Vietnam and Turkey, continue to occupy leading positions in the export of textile products. At the same time, identifying and assessing the export potential of textile enterprises is a complex process that requires multifactorial analysis.

export potential, market analysis, market segmentation, diamond methodology, demand factors, enterprise strategy

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