This article examines the main trends of transformational changes in the banking services market of Uzbekistan. Market trends for increasing the competitiveness of commercial banks at the current stage of development of the banking services market are analyzed. A new approach is developed as a means of forming the competitive potential of a multifaceted bank.

banking transformation, mobile banking, fintech innovations, digital banking, settlement systems, Payme

1. T.M. Koraliev and others. "Banking: Textbook - T.: "Economy-Finance", 2016.-451 p

2. A. Omonov, T. Qoraliyev. Money and banks. Textbook. -Tashkent: "Economy-Finance", 2019.; A. Omonov,

3. T. Koraliyev. Money, credit and banks. Textbook. -Tashkent: "Economy-Finance", 2012.;

4. N. Khaydarova. Directions for improving financial control and internal audit in budgetary organizations (Monograph) -Tashkent: "Innovation Development Publishing House", 2023.;

5. Sh. Abdullayeva. Banking. Textbook. -Tashkent: "Economy-Finance", 2017

6. Rakhmonkulova, N. O., & Mukhammedov, T. (2025). EDUCATIONAL SERVICES MARKET REGIONAL EXPORT COMPETENCE AS AN IMPROVEMENT FACTOR.Modern Science and Research, 4(5), 664-667.

7. Tashov, M. (2025). PRINCIPLES OF MODERN MANAGEMENT.International Journal of Artificial Intelligence, 1(4), 1129-1132.

8. Abidovna, A. S. (2025). Issues of export of services in higher education institutions: the case of Bukhara region.Multidisciplinary Journal of Science and Technology, 5(6), 1916-1922.

9. Sodikova, N. T. (2025). MODERN TENDENCIES OF ECONOMY DIGITALIZATION.Modern Science and Research, 4(4).

10. Khalilov, B. (2023). FINANCIAL INDICATORS OF BUSINESS EFFICIENCY IN COMPANIES.Modern Science and Research, 2(10), 835-839.

11.Qudratova, G. M., & Kholmurodov, J. (2025). UZBEKISTAN'S TRANSITION TO A GREEN ECONOMY. Modern Science and Research, 4(6), 603-605.

12.Bazarova, M. S., Sharipova, M., & Nurulloev, O. (2021). CHARACTERISTICS OF LABOR LABOR IN THE “DIGITAL ECONOMY”. SAMARKAND STATE UNIVERSITY, 482.

13.Shadiyev, A. Kh. (2025). ANALYSIS OF SOCIO-ECONOMIC INDICATORS OF BUKHARA REGION. JOURNAL OF EDUCATION, EDUCATION AND INNOVATION, 1(6), 225-230.

14. Jumayeva, Z. (2025). ENHANCING THE COMPETITIVENESS OF LOCAL MANUFACTURERS THROUGH MARKETING METHODS.International Journal of Artificial Intelligence, 1(4), 105-107.

15. Ikramov, E. (2025). OPTIMIZATION AND THEORETICAL BASIS OF CALCULATING THE IMPACT OF THE TAX BURDEN ON ECONOMIC SUBJECTS IN OUR REPUBLIC.International Journal of Artificial Intelligence, 1(3), 1158-1161.

16. Azimov, B. F., & Amonov, Z. M. (2025). Prospective directions for enhancing regional competitiveness through increased innovation activity.Multidisciplinary Journal of Science and Technology, 5(6), 1263-1266.

17. Naimova, N. A. (2025). INVESTMENT PROJECTS WAYS TO IMPROVE THE ASSESSMENT OF THE VALUE OF FINANCING SOURCES. Modern Science and Research, 4(6), 497-500.

18.Jumayeva, Z. (2024). THE ROLE AND IMPORTANCE OF MODERN TECHNOLOGIES IN THE DEVELOPMENT OF THE DIGITAL ECONOMY. Modern Science and Research, 3(6).