This article discusses the development of students’ creative abilities. The issue of improving the competitiveness of higher education institutions is closely connected not only with the quality of education, but also with scientific research, innovative activity, staff training and their adaptation to the labor market. In addition, achieving high positions in international rankings, attracting foreign students, and enhancing the potential of professors and teachers are also of great importance.

Competitiveness — is the ability of an economic entity (enterprise, industry, country, or educational institution) to strengthen its position in the competitive market environment, develop, and operate sustainably. This concept is analyzed at various levels.

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