Green entrepreneurship is the pursuit of business opportunities that create social, environmental, and economic value while reducing environmental impact. Such an approach to entrepreneurship is important in creating a green economy that contributes to sustainable development and reduces environmental risks along with increasing social well-being. In this article, we explore the relationship between green entrepreneurship and the green economy, emphasizing the importance of green entrepreneurship in building a sustainable future. Green entrepreneurs use renewable energy to promote sustainable production practices and reduce the environmental impact of their products.

green economy, sustainable marketing, eco-branding, green consumer behavior, environmental sustainability

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