One of the priority areas of economic development in our country is the attraction of foreign investments and experiences. All conditions and measures for this are being created by the government of Uzbekistan. Franchising is an important way to attract foreign brands and investments. This article describes the advantages of using franchising in hotel business development.

franchise, franchisee, franchisor, franchise, trademark, advertising and PR, marketing, license, know-how, insurance activity.

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Resolution No. PQ-306 of the President of the Republic of Uzbekistan dated September 14, 2023 "On financial and institutional support measures for small business development"

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