Market research is an important tool for analyzing the economic situation, identifying market trends, and forecasting the dynamics of supply and demand. In Uzbekistan, where the economy is actively developing, market research helps companies adapt strategies, minimize risks, and find new opportunities for growth. In this article, we consider the theoretical foundations of market research, methods for conducting it, as well as the specifics of studying the market situation in Uzbekistan, taking into account macroeconomic and legislative factors. Particular attention is paid to the impact of digital technologies and changes in consumer behavior.

market situation, market analysis, economy of Uzbekistan, supply and demand, marketing research, market trends, macroeconomic factors, business strategies, digitalization, competitive environment.

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