Gamification – the integration of game elements into the educational process – has become popular in recent years in foreign language learning, as this approach stimulates mental resources, activating attention and memory. Studies show that when gamification is applied, learners' working memory and attention significantly improve. For example, according to data from The Open Psychology Journal, game elements such as points, rewards, and leveling help learners concentrate and enhance their ability to process complex linguistic materials. Additionally, gamification makes repetition of language topics more interesting, aiding better retention of information in memory. This article examines gamified tools such as Duolingo, Kahoot, and Quizizz, and analyzes their impact on English language learning among individuals aged 10-30, including cognitive skills (memory, attention, adaptability) and motivation.  

Gamification, foreign language learning, cognitive achievements, Duolingo, Kahoot, Quizizz, motivation, youth education.

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