
WAYS TO INCREASE BRAND EFFECTIVENESS
Suyunova Kamilla Bakhromovna ,Kazakbaeva Dinara Bayrambay qizi , Associate Professor department of “Marketing”/3rd year student Faculty - “Economics and Services” Samarkand institute of economics and serviceAbstract
The article discusses key approaches to improving brand performance in a modern market economy. Internal and external factors influencing the brand's perception by consumers are analyzed, and practical tools are offered to strengthen its market position. The paper focuses on the Uzbek experience of brand management and integration of international methodologies, taking into account national specifics.
Keywords
brand, brand effectiveness, marketing, brand management, Uzbekistan, consumer perception, promotion.
References
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Ergashev Sh.A. «Rakobatbardosh bozor sharoitida branding ahamiyati.» - Toshkent, 2022.
Keller K.L. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. – Pearson, 2003.
Aaker D.A. Managing Brand Equity. – The Free Press, 1991.
Kotler P., Keller K.L. Marketing Management. – Pearson Education, 2016.
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