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WAYS TO INCREASE BRAND EFFECTIVENESS

Suyunova Kamilla Bakhromovna ,Kazakbaeva Dinara Bayrambay qizi , Associate Professor department of “Marketing”/3rd year student Faculty - “Economics and Services” Samarkand institute of economics and service

Abstract

The article discusses key approaches to improving brand performance in a modern market economy. Internal and external factors influencing the brand's perception by consumers are analyzed, and practical tools are offered to strengthen its market position. The paper focuses on the Uzbek experience of brand management and integration of international methodologies, taking into account national specifics.

Keywords

brand, brand effectiveness, marketing, brand management, Uzbekistan, consumer perception, promotion.

References

Zhalolov Zh.R. «Marketingda brand Boshkaruvi.» – Tashkent: Iqtisod-Molia, 2021.

Ergashev Sh.A. «Rakobatbardosh bozor sharoitida branding ahamiyati.» - Toshkent, 2022.

Keller K.L. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. – Pearson, 2003.

Aaker D.A. Managing Brand Equity. – The Free Press, 1991.

Kotler P., Keller K.L. Marketing Management. – Pearson Education, 2016.

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How to Cite

WAYS TO INCREASE BRAND EFFECTIVENESS. (2025). International Journal of Artificial Intelligence, 5(10), 574-576. https://www.academicpublishers.org/journals/index.php/ijai/article/view/6856