The article analyzes the theoretical and practical aspects of the concept of thrift in the modern economy based on a microeconomic approach. The role of thrift in households, enterprises and market equilibrium, as well as mechanisms for achieving economic efficiency through rational use of resources, are considered. The importance of thrift in consumer behavior, its role in reducing costs and increasing competitiveness in enterprises, and new forms of thrift using innovative technologies are also highlighted. The research results show that thrift is not only an important factor in reducing costs, but also in the effective allocation of resources and ensuring economic stability.

thrift, economic efficiency, resource allocation, consumer behavior, microeconomics, cost reduction, competitiveness, innovative technologies, market equilibrium, households and enterprises.

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