This study investigates the discursive characteristics of English and Uzbek internet memes on social media platforms such as TikTok, Instagram, and Facebook. Memes function as multimodal units combining text, image, and audio to communicate humor, social commentary, and cultural identity. English memes typically target a global audience, employing abbreviations, acronyms, slang, and pop culture references, while Uzbek memes are localized, relying on idioms, cultural allusions, and situational humor. The analysis examines themes, linguistic strategies, humor mechanisms, cultural references, and engagement metrics. Findings reveal that language choice affects interpretation, audience engagement, and social interaction, demonstrating how memes serve as tools for cultural expression and community cohesion.

Internet memes, TikTok, English, Uzbek, discourse analysis, humor, social media, multimodal communication.

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