Articles | Open Access |

THE EFFECTIVENESS OF DIGITAL TECHNOLOGIES IN THE DEVELOPMENT OF A "GREEN" ECONOMY

Suyunova Kamilla Bakhromovna,Tolibjonov Umedjon Odilovich,Fayzullayev Asliddin Safar ugli,Egamberdiyev Abbos Ilyos ugli , Associate Professor department of “Marketing”, 3rd year students Faculty - “Services” Samarkand institute of economics and service

Abstract

 the article looks at how digital technologies help develop the "green" economy. It shows that digitalization helps lower harmful emissions, improve energy efficiency, and make better use of natural resources. It also highlights the roles of artificial intelligence, big data, blockchain, and the Internet of Things. These technologies greatly affect environmental sustainability and economic efficiency.

Keywords

green economy, digitalization, sustainable development, innovation, big data, artificial intelligence.

References

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UNEP. The green economy and digital transformation. — United Nations Environment Program, 2023.

Sidorova I. P. Innovative technologies in eco-oriented business. — St. Petersburg: Peter, 2024.

Suyunova K. B., Abduganieva F. Z. THE NEED FOR INTERNET MARKETING IN BUSINESS DEVELOPMENT // Journal of marketing, business and management. – 2024. – T. 3. – No. 9. – pp. 94-98.

Suyunova K., Sirodzhov D. INTERNATIONAL MARKETING: IMPORTANCE AND STRATEGIES FOR SUCCESSFUL ENTRY INTO THE GLOBAL MARKET // International Multidisciplinary Journal of Research and Development. - 2025. - Vol. 1. - No. 3. - P. 183-186.

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THE EFFECTIVENESS OF DIGITAL TECHNOLOGIES IN THE DEVELOPMENT OF A "GREEN" ECONOMY. (2025). International Journal of Artificial Intelligence, 5(10), 931-933. https://www.academicpublishers.org/journals/index.php/ijai/article/view/6975