Articles
| Open Access | STRATEGIC AND TACTICAL PLANNING IN MARKETING CONTROL
Bazarova Mamlakat Supiyevna , Senior Lecturer, Asia International UniversityAbstract
This article discusses strategy within the main development concept of an organization, as well as the global goals and objectives of entrepreneurial activity in strategic areas.
Keywords
strategy, marketing activity of the organization, costs, market mix, reduction strategies, growth strategies, market penetration strategy, product development strategy, new product creation.
References
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