The article explores the development and implementation of innovative teaching methods and techniques aimed at increasing students’ interest in acquiring qualitative knowledge in higher education. It emphasizes the significance of human-centered and value-based approaches in teaching humanitarian, social, and economic disciplines, which require not only intellectual engagement but also emotional and moral development. The study argues that enhancing students’ motivation and readiness for creative activity can be achieved through pedagogical relationships built on mutual respect, active participation, and self-expression. By integrating traditional and modern educational practices with new technologies, the teaching process becomes more dynamic, reflective, and individualized. The research highlights the importance of creating an educational environment that fosters personal meaning, cultural awareness, and professional competence. Ultimately, the optimization of teaching strategies contributes to sustainable interest in learning, professional self-realization, and the overall quality of higher education.

teaching methods traditional teaching, higher education, technology integration, practice, community

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