Articles
| Open Access | DEVELOPMENT OF DIGITAL MARKETING IN E-COMMERCE
Suyunova Kamilla Bakhromovna , Associate Professor department of “Marketing” Samarkand institute of economics and service Kenesbaeva Aziza Muxitovna Maxsetbaeva Gulparshin Kazbekovna , 3rd year students Faculty - “Economics and Services” Samarkand institute of economics and serviceAbstract
This article examines the trends and developments in digital marketing in the e-commerce sector . It emphasizes the role of digital technologies and promotion tools in improving the efficiency of online sales and developing competitive advantages for companies. Particular attention is paid to areas such as the use of Big Data , artificial intelligence (AI), content personalization, and marketing process automation are explored. The prospects for digital marketing development in the context of increasing digitalization and changing consumer behavior are also analyzed.
Keywords
digital marketing, e- commerce , online advertising, Big Data , artificial intelligence, personalization, marketing automation, online sales and digital technologies.
References
DataReportal — Digital 2025: Uzbekistan (internet user and internet penetration indicators). Trade.gov — Uzbekistan eCommerce (revenue estimates and sector dynamics, 2021–2025).
World Bank Blog — Unlocking e-commerce through regional integration in Central Asia ( analysis growth market And case Uzum ). UNDP — Digital Economy of Uzbekistan (research on infrastructure, digital literacy and regulatory barriers).
SEMrush / industry panels — data on retail website traffic (list of popular platforms in Uzbekistan).
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This work is licensed under a Creative Commons Attribution 4.0 International License.