This article examines the contemporary problem of artificial and natural beauty in society, focusing on how cultural norms, technological development, and social media influence human perceptions of beauty. It explores the growing preference for artificial enhancements such as cosmetic surgery, filters, and beauty products, and contrasts them with the timeless value of natural beauty. The study highlights the psychological, social, and ethical consequences of beauty standards that pressure individuals to modify their appearance. The article also emphasizes the importance of promoting self-acceptance, authenticity, and a healthier attitude toward physical appearance. Ultimately, the research calls for a balanced understanding of beauty that respects both natural features and personal choice while rejecting harmful stereotypes and unrealistic expectations.

Artificial beauty; Natural beauty; Beauty standards; Social media influence; Cosmetic enhancement; Self-acceptance; Cultural norms; Body image; Aesthetic perception; Psychological impact

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