The relevance of the survey is related to the need to understand the role of the manager of the higher education institution in the conditions of uncertainty against the background of socio-economic crises, in which the organizational culture of the management of the educational institution is formed. Large-scale changes have been identified in all spheres of life, which lead to the development of innovative approaches to the formation of organizational culture based on the need to use professional skills and deeper experience, which govern the economy, science, culture, education, production. This article describes the essence and conceptual and terminological apparatus of the subject under study.

organizational culture, corporate culture, higher education institutions, innovative management, consulting activities, modeling, design.

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