As society develops, the aesthetic need for beauty, sophistication, and harmony grows. Today, in the conditions of the market economy, while the owners of each industry are trying to make the concept of "attractiveness" a priority in their products or services, in this sense, the analytical study of aesthetic laws - beautiful with real beauty and harmony It plays an important role in distinguishing the seeming, disharmony, in the practice of art and all artistic activities, in beautifying our lives. It is known to everyone that the concept of harmony plays an important role in music, visual arts, architecture, design and all its forms, social relations, and nature. This, in turn, shows the relevance of studying ethical and aesthetic activities in the digital information space.

digital information space, aesthetic need, social networks, transformation, aesthetic attitude, alienation, network aesthetics.

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