This study delves into the intricacies of mobile advertising within the social media tapestry, exploring its impact on user perceptions of informativeness, entertainment value, and intrusiveness. Through a comprehensive analysis, we unravel the dynamics that shape the effectiveness of mobile advertising in crafting connections with users. By investigating the interplay between content, platform, and user experience, this research provides valuable insights into optimizing mobile advertising strategies. The findings contribute to a deeper understanding of how advertisers can navigate the delicate balance between conveying information, providing entertainment, and avoiding perceived intrusiveness in the dynamic realm of social media.

Mobile Advertising, Social Media, User Perception

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