This study delves into the intricate landscape of customer loyalty in the service industry, aiming to unravel the key determinants that form the building blocks of sustained customer commitment. Through a comprehensive review of existing literature and empirical analysis, this research identifies and examines the critical factors influencing customer loyalty. The investigation encompasses diverse service sectors, shedding light on the nuanced dynamics that contribute to the establishment and maintenance of customer loyalty. The findings not only enhance our theoretical understanding but also provide practical insights for service providers seeking to cultivate enduring relationships with their customer base.

Customer loyalty, service industry, determinants

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