
EMPOWERMENT BEYOND BORDERS: INSIGHTS INTO RURAL WOMEN ENTREPRENEURS IN GREATER ACCRA, GHANA
Marijke Simpeh , Faculty of Humanities and Social Studies, Wisconsin International University, North Legon, Accra, GhanaAbstract
In the rural setting of Greater Accra, Ghana, women entrepreneurs navigate unique challenges and opportunities that shape their experiences of psychological empowerment. This study delves into the multifaceted nature of empowerment among rural women entrepreneurs, shedding light on the factors influencing their sense of agency, self-efficacy, and autonomy. Through qualitative interviews and ethnographic observations, we explore the intricacies of psychological empowerment within the cultural, social, and economic contexts of rural Ghana. Our findings highlight the importance of social networks, access to resources, and gender dynamics in shaping women's perceptions of empowerment and their ability to thrive as entrepreneurs in rural communities. By elucidating the complexities of empowerment among women entrepreneurs, this research contributes to a deeper understanding of gender dynamics and economic development in rural contexts.
Keywords
Psychological empowerment, women entrepreneurs, rural communities
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