This research paper delves into the intricate relationship between enterprises and their surrounding environments, focusing on the phenomenon of value co-creation. In an era where businesses are increasingly intertwined with the places they operate, understanding the dynamics and mechanisms of this synergy has become paramount. Through a comprehensive review of literature, empirical studies, and theoretical frameworks, this study elucidates the multifaceted dimensions of enterprise-place synergy in the context of value co-creation. By examining how enterprises harness the unique characteristics and resources of their locales to create value, we contribute to a deeper comprehension of the evolving business landscape. This research advances our knowledge of the strategies, challenges, and opportunities inherent in leveraging the synergy between enterprises and places for value co-creation, offering insights with significant implications for both academia and practice.

Enterprise-Place Relationship, Value Co-Creation, Synergy

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