Articles | Open Access |

THATCHFIELD CONVENIENCE CENTRE: A TAILORED STRATEGY FOR TENANT MIX AND SIZE OPTIMIZATION

Shan Steyn , TUT Business School, Nana Sita Street, Pretoria, South Africa

Abstract

This study presents a comprehensive strategy for optimizing the tenant mix and size of the proposed Thatchfield Convenience Centre. By analyzing local market dynamics, consumer preferences, and industry trends, this research offers a tailored blueprint for maximizing the center's appeal and profitability. The findings highlight the importance of a carefully curated tenant mix and an appropriately sized facility to meet the unique needs of the Thatchfield community. This study provides valuable insights for property developers, real estate professionals, and investors seeking to create a thriving convenience center that resonates with both retailers and consumers.

Keywords

Thatchfield Convenience Centre, Tenant Mix

References

Abratt, R, Fourie, J. L., & Pitt, L. F. (1985). Tenant mix: the key to a successful shopping centre. Quarterly Review of Marketing, 15, 19–27.

Alexander, A. A., & Muhlebach, R. F. (1992). Shopping centre management. Chicago, Ill: The Institute or Real Estate Management of the National Association of Realtors.

Bean, J. C., Noon, C. E., Ryan, S. M., & Salton, G. J. (1988). Selecting tenants in a shopping mall. Interfaces, 18(2), 1–9. http://dx.doi.org/10.1287/inte.18.2.1

Bender, W. (1967). Consumer purchase costs—do retailers recognize them? In Gist, R. (Ed.), Management Perspectives in Retailing. Sydney: Wiley.

Beddington, N. (1982). Design for shopping centres. London: Butterworths.

Berman, B., & Evans, J. R. (1995). Retail management: a strategic approach. Englewood Cliffs, N.J.: Prentice Hall.

Borgers, A., Brouwer, M., Kunen, T., Jessurun, J., & Janssen, I. (2010). A virtual reality tool to measure shoppers’ tenant mix preferences. Computers, Environment and Urban Systems, 34(5), 377–388. http://dx.doi.org/10.1287/inte.18.2.1

Bruwer, J. D. W. (1997). Solving the ideal tenant mix puzzle for a proposed shopping centre: a practical research methodology. Property Management, 15(3), 160–172. http://dx.doi.org/10.1108/02637479710169981

Carter, C. C., & Vandell, K. D. (2005). Store location in shopping centers: theory and estimates. Journal of Real Estate Research, 27(3), 237–265.

Article Statistics

Downloads

Download data is not yet available.

Copyright License

Download Citations

How to Cite

THATCHFIELD CONVENIENCE CENTRE: A TAILORED STRATEGY FOR TENANT MIX AND SIZE OPTIMIZATION. (2023). International Journal of Business and Management Sciences, 3(02), 01-04. https://www.academicpublishers.org/journals/index.php/ijbms/article/view/68