
COGNITIVELY NAVIGATING BUSINESS MODEL EVOLUTION: MAPPING MANAGEMENT TYPOLOGIES
Malin Johansson , Lulea University of Technology, SwedenAbstract
In today's dynamic business landscape, understanding and adapting to evolving business models is paramount for sustained success. This paper presents a comprehensive cognitive mapping analysis of business model management typologies, providing valuable insights for navigating the complex terrain of business model evolution. Through an interdisciplinary lens, this research synthesizes existing typologies and employs cognitive mapping techniques to visualize the intricate relationships and dynamics within the business model landscape. The resulting cognitive map serves as a strategic tool for businesses, policymakers, and researchers, facilitating better decision-making and fostering innovation in an ever-changing environment.
Keywords
Business Models, Business Model Management, Cognitive Mapping
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