
REEL REFLECTIONS: THE IMPACT OF REALITY TELEVISION ON EXPATRIATE INDIANS IN OMAN
Ramakrishnan Subramaniam , Department of Business Studies, Nizwa College of Technology, Sultanate of OmanAbstract
This research delves into the profound influence of reality television on the expatriate Indian community residing in the Sultanate of Oman. Reality television has become a ubiquitous part of popular culture, and its impact on diaspora communities is a subject of growing interest. By employing a cultural perspective, this study explores how reality television shapes the lifestyles, attitudes, and cultural identities of expatriate Indians in Oman. Through a combination of surveys, interviews, and content analysis, the research uncovers the multifaceted ways in which reality TV programs affect their lives, bridging the gap between their host country and homeland cultures. The findings provide valuable insights into the complex interplay between media consumption, cultural assimilation, and identity formation among expatriate communities.
Keywords
Reality Television, Expatriate Indians, Cultural Perspective
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