Understanding customer loyalty in the service industry is crucial for businesses aiming to sustain competitive advantage and enhance profitability. This study investigates the key drivers that influence customer loyalty in service contexts, employing a comprehensive approach that integrates theoretical insights with empirical evidence. Through a systematic review of literature and analysis of primary data, this abstract explores factors such as service quality, customer satisfaction, perceived value, and trust that impact customer loyalty. Findings highlight the nuanced interplay of these factors and their implications for managerial strategies aimed at fostering long-term customer relationships. By identifying and prioritizing these drivers, businesses can effectively tailor their service offerings and customer engagement initiatives to cultivate loyalty and achieve sustainable growth in competitive markets.

Customer Loyalty, Service Industry, Service Quality

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