This study explores the adoption of social networking platforms as learning tools within the University of Bahrain. With the increasing integration of digital technologies in higher education, social networking platforms offer unique opportunities to enhance learning experiences, foster collaboration, and engage students. This research investigates the factors influencing the acceptance of these platforms among students and educators, using the Technology Acceptance Model (TAM) as the theoretical framework.

Data was collected through surveys and interviews with students and faculty members to assess their perceptions, usage patterns, and the perceived benefits and challenges associated with using social networking for educational purposes. The findings reveal a generally positive attitude towards the use of social networks in academic settings, with perceived ease of use and perceived usefulness being significant predictors of adoption. However, concerns about privacy, distraction, and the potential for decreased academic performance were also identified as barriers to widespread acceptance.

University of Bahrain, social networking, learning tools

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