This study critically examines the advertising strategies employed by Koton Company, focusing on the portrayal and impact on children. Advertising targeted at young audiences holds significant influence, shaping their perceptions and behaviors. However, Koton's advertisements have come under scrutiny for potentially misleading content that may exploit children's impressionability. This paper explores the ethical implications of such strategies, analyzing specific ad campaigns and their messages. Through a combination of content analysis and consumer feedback, the study aims to highlight the potential harm caused by misleading advertisements and advocate for more responsible marketing practices. The findings underscore the need for stricter regulations and increased awareness among parents and guardians to protect children from manipulative advertising tactics.

Koton Company, Advertising Strategies, Misleading Advertising

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